01
.Every two weeksTwo Disciplines
The rhythm is the method. One week, the mind. The next, the machine. Neither one works installed alone.
Mentorship Week
Belief, examined against your business, not in the abstract. We look to the past for the values and the passion that started the company, and bring them forward. We look at the present and name the one thing that has to move today. We look toward the future and keep your eyes fixed on the target you chose, not the one the market keeps trying to hand you.
This is extreme ownership, applied to your own story: the past you carry forward, the present you act on today, the future you refuse to hand to anyone else.
Deployment Week
The best AI strategy in the field, executed the same week it is taught. You run the shared skills and agents against your own business, live, in the room. The agents themselves are refreshed every other month, so the room never trains on last year's tools. Every deployment runs on the Own the Reps standard: you take the rep with your own hands before it is ever handed off.
We do not hand you a voice. We help you find your own, then we help you amplify it.
02
The Source of Truth
Thousands of businesses coached. Thousands of artists mentored. Thousands of entrepreneurs, gurus, and innovators touched, counseled, and directed. Peter Anthony has watched founders EXPLODE and watched them IMPLODE, and the difference was never luck. It was whether the belief, the voice, and the offer were ever actually aligned. This was not built by feel. It was built by watching what the difference actually was, over and over, until the pattern held.
That record is now a working document, and every AI skill and agent in the room reads from it, not from a guess. It holds:
- 01
Your Brand Guide, the standard everything else is measured against.
- 02
Your Real Avatar, the actual buyer, named and specific, not a demographic guess.
- 03
Your Brand Voice, so the machine writes like you, not at your customer.
- 04
Deep State Intel Briefs, how you read your own market and the competition before you move.
- 05
Converting Copy, built from the three above, not from a template.
- 06
Product Bundles, priced and stacked with integrity, never discounted to close.
- 07
Affiliate Launches, partners who promote you without diluting you.
Change the Source of Truth and everything downstream updates. Guess at it, and everything downstream guesses too.
Every one of these runs on the Own the Reps standard: you do not receive it. You run it, until it is second nature.
The investment
Priced with the same integrity we teach.
Profit is a discipline taught in this room, and the price of the room answers to the same standard: stated plainly, held without apology.
The Kabal
$997 per month
A twelve month commitment. A business does not turn around in a month, and neither does a founder.
Onboarding
$4,997, once
Every skill in the Source of Truth, installed into Claude and built around your business before your first weekly room: your Brand Guide, your Real Avatar, your Brand Voice, the Intel Brief method, the Copy engine, the Bundle framework, the Affiliate Launch kit.
Park City
The Mastermind. In person. Ten seats.
$4,997 members
$7,997 everyone else
Where installed founders graduate to. The room gets smaller and the standard gets higher.
The member bonus
A complimentary GoHighLevel membership. The Source of Truth already runs on a direct GHL integration, so Kabal members receive the CRM itself, not an invoice for it.
The room is still where the questions get answered and the fit gets confirmed. The price is not a secret kept until you get there.
