The Founders Series · Five free nights in Utah
Five live nights with Peter Anthony. Each one takes a single question and shows you some of the 27 award-winning inspired AI skills behind the answer.
Free · Choose up to 2 nights · Seats confirmed by registration
Bringing a business partner? They register for their own seat.
Mindset Marketing Academy presents
Your marketing, rebuilt with AI.
The No Apology Tour is five live events with practical AI marketing for anyone building something: a business, a brand, or a side business that's ready to grow. Starting in Utah.
Tuesdays · Oct 20 to Dec 15, 2026 · Utah · Hosted by Peter Anthony
Free to attend · Choose up to 2 nights · Seats confirmed by registration
Your Seat at the Table
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You'll get your confirmation by text right away. Your seat is confirmed unless you hear from us. We review every registration so the room stays full of people ready to build.
The 27 skills
Worst advice ever: "Five prompts for ChatGPT." It sounds good, but it leads you to the WRONG OUTCOME. AI makes the wrong message get to the wrong person faster and louder.
So we built 27 skills from the ideas behind our award-winning work. Each one does one marketing job the way it should be done.
They learn your voice, your buyer and your brand rules FIRST. Then they write, plan and build at the speed your business needs.
Marketing stops being a guess you pay for. It becomes a system your team can run and you can explain.
Your voice, not the machine's.
Every piece starts from how you actually talk.
Your buyer, by name.
Written for one person, never for everyone.
Your standard, held.
Your rules on every piece, every time.
Every Founders Series night shows you some of these skills at work. We can show you where to point them.
Claim your seat at the table! →The No Apology Tour
Elon Musk
Change is arriving in marketing whether you are ready or not. The No Apology Tour is five focused sessions that show you, step by step, how AI creates your content, catches your leads and gets you found, then sends you home with something you can use the next morning.
01 · Tue, Oct 20
The Ballard, 14658 S Bangerter Pkwy Suite 400, Draper, UT
Doors 6:45 PM · Starts 7:00 PM sharp
Presentation to 8:30 PM · Open Q&A to 9:00 PM
What's real, what's hype, and the three tools worth your time. Start here.
Sold out
02 · Tue, Nov 3
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
The Loft Conference Room · 3:00 to 5:00 PM · Starts promptly
Bring your computer and your questions
Turn one conversation into a month of content without living on your phone.
Sold out
03 · Tue, Nov 17
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
AI Marketing for Founders · 2:00 to 3:30 PM · Presentation starts promptly
Bring your computer and your questions
AI that answers, follows up and books while you sleep.
Register for this afternoon →
04 · Tue, Dec 1
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
AI Marketing for Founders · 2:00 to 3:30 PM · Presentation starts promptly
Bring your computer and your questions
People are asking ChatGPT and Google who's best. Make sure the answer is you.
Register for this afternoon →
05 · Tue, Dec 15
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
AI Marketing for Founders · 2:00 to 3:30 PM · Presentation starts promptly
Bring your computer and your questions
Leave the room with a one-page plan for the year ahead.
Register for this afternoon →AI Marketing in the Loft · HAVN Sanctuary, Lehi
A deep dive into marketing faster with AI. Bring your computer and your questions.
Session 01 · Wed, Nov 11
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
1:00 to 2:30 PM · Starts promptly
In the room or online
Register for this afternoon →
Session 02 · Wed, Nov 25
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
1:00 to 2:30 PM · Starts promptly
In the room or online
Register for this afternoon →
Session 03 · Wed, Dec 9
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
1:00 to 2:30 PM · Starts promptly
In the room or online
Register for this afternoon →
Session 04 · Wed, Jan 6
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
1:00 to 2:30 PM · Starts promptly
In the room or online
Register for this afternoon →
Session 05 · Wed, Jan 20
HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043
1:00 to 2:30 PM · Starts promptly
In the room or online
Register for this afternoon →The stakes
This is what standing still looks like for most owners right now.
of CEOs feel lonely in the role. 61% of them say it hurts their performance.
RHR International, via Vistage
of founders were considering quitting their company this year.
Sifted founder survey, 2024
days of cash in the bank at the median small business.
JPMorgan Chase Institute · 597,000 firms
of small employers struggled to cover operating expenses. 51% fought uneven cash flow.
Federal Reserve Small Business Credit Survey
say reaching customers and growing sales is their biggest challenge.
Federal Reserve Small Business Credit Survey
of owners want to raise prices but hold back, afraid of losing customers.
Bookipi global small business survey, 2026
of employers plan to cut staff where AI can automate the work.
World Economic Forum, Future of Jobs 2025
of company AI pilots fall short of delivering real returns.
MIT NANDA, The GenAI Divide, 2025
Don't go it alone
.The Founders
Mentorship and AI deployment in alternating weeks, with direct access to Peter Anthony when the decision is heavy.
For you if
Not for you if
What to expect
Peter Anthony is the founder of Mindset Marketing Academy and of INCubator AI Marketing Agency, and host of the Utah Business Spotlight podcast. He builds AI marketing systems for real businesses and teaches what's working right now.
Hosted in partnership with INCubator AI Marketing Agency →By invitation
The No Apology Tour starts in Utah. Mindset Marketing Academy is going national. We're looking for a small group of Team Leaders to build it with us: people who lead, and love connecting others with things that work. Learn more on a private Team Leader webinar.
Register as a Team Leader →Tick the Team Leader box when you register. Webinar dates announced soon.
Word from the room
Testimonials by main theme
More learned than anywhere else
Avatar and messaging, dialed in
Simple steps, ready to use
Expertise and generosity
Word from the room
I've invested over $300,000 in the last three years into personal development and coaching programs. Over the last three days, I've learned more information than I have at any of these other events.
Individual result. Not a typical outcome.
This experience blew away my expectations. The only thing that is bigger and more generous than Peter Anthony's heart is his knowledge and expertise. I cannot recommend this enough.
I've been working in social media for over five years, and I was absolutely mind-blown at how much I thought I knew but actually didn't. Peter really knows his stuff. He has the experience. He has the connections. He has the proof.
This event wasn't just theory. It was practical, it was strategic. Peter Anthony knows how to help you dial in your avatar and get your messaging right. If you're on the fence, I'm telling you now, this will be the best investment.
If you're a small business owner and you're lost on your social media strategy, you've got to come here. Peter Anthony breaks it down into very simple steps, and you come out the other end with 90 days of tactical, actionable, ready-to-go posts.
It is the absolute best course you could possibly take. 30 hours of non-stop knowledge on how to grow your business. He's an excellent mentor. I can't thank this guy enough.
Peter Anthony took the time, bit by bit, to help me understand the person that I could truly serve the best. I'm grateful for the entire social media plan that I have for the next 90 days.
I got a fire hose of information in three days. It was awesome. Most of my competitors are talking to the wrong people. What I've learned here taught me to talk to people on their level, speaking the language they understand, and helping them see the value in what I do.
I got a lot of individual coaching that was customized to my business. I learned so many things that I can't get anywhere else. I would recommend this to anybody who's trying to grow their business.
He teaches you how to find your audience and market to the right customers so you can build your business. We're a family business, so this is going to help us have more time for our family and create more jobs for other people's families.
Peter Anthony and his team have created an incredible organization. They have profound knowledge and resources, and what they've put together will help you. I'm telling you from personal experience.
This event is amazing. If you've got something that will help someone else, you need to learn these steps and these tools, because the world's changed. I highly recommend it.
Some of the insights we received this weekend, I'm gonna keep with me for the rest of my life.
Questions
Yes. Seats are free but limited, and confirmed by registration.
Guests can choose up to 2 nights. The full series is included with Mindset Marketing Academy membership.
No. It's open to anyone who's serious about using AI to grow a business, a brand, or an idea.
At the end of each night we share how to join the academy. It's optional, and we'd rather tell you now than surprise you.
No. It's built for builders, not engineers.
Every in-person night is at HAVN Sanctuary, 2777 W Sandalwood Dr, Lehi, UT 84043. Parking is in the on-site garage. On November 3 we are in The Loft conference room. Confirmed attendees get the room details by email and text.
The Loft Conference Room: Tue, Nov 3, 3:00 to 5:00 PM, starts promptly. AI Marketing for Founders: Tue, Nov 17, Tue, Dec 1 and Tue, Dec 15, 2:00 to 3:30 PM, presentation starts promptly. AI Marketing in the Loft runs Wednesdays from 1:00 to 2:30 PM and starts promptly, and you can attend in the room at HAVN Sanctuary or join online. Bring your computer and your questions.
The No Apology Tour: October 20 (sold out), November 3 (sold out), November 17, December 1 and December 15, 2026. AI Marketing in the Loft: November 11, November 25, December 9, January 6 and January 20.
Pick the topic your business needs most. Night one covers your AI marketing foundation, and night five turns it into your 2027 plan. Each night stands on its own.
Register on this page. Seats are free but limited, and every seat is confirmed by registration, not first come. November 3 is sold out, so register for November 17, December 1 or December 15.
Yes, as long as they register for their own seat. Every attendee needs a confirmed registration.
Bring a laptop or tablet and one real marketing problem from your business. You'll build with AI in the room, not just watch.
No. The No Apology Tour is live, in the room training. The value is in doing the work together that night.
In person, in Utah. It's a room full of owners building together, not a webinar.
Peter Anthony is the founder of Mindset Marketing Academy and your host for all five nights. He has spent decades building marketing that works, and now he teaches owners to do it with AI.
Let us know as soon as you can so your seat can go to someone on the waitlist. You can also ask to switch to a different night.
Team Leaders help grow Mindset Marketing Academy in their community. Tick the Team Leader box when you register. Details will be shared on a private webinar, with dates announced soon.
Ask about the No Apology Tour
AI-powered answers based on the published event details. For anything else, email support@mindsetmarketing.co.
Free to attend · Choose up to 2 nights · Seats confirmed by registration
Want all five nights? The full series is included with membership. Ask about membership →
