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No Apologies, Just Honest Answers

No theatre. No language designed to protect the answer. Top questions founders ask quietly, answered in full.

Written by Peter Anthony

Popular
A founder facing her reflection in a monumental charcoal room

01

Trust & Reality

01
A founder facing her reflection in a monumental charcoal room

Is AI Marketing Actually Real, or Just Hype?

#AIMarketing#SourceofTruth#BrandStrategy

By Peter Anthony

02
An immaculate black suit reflected in smoked glass

Is AI Marketing a Scam, or a Waste of Money?

#AIReality#MarketingInvestment#Mindset

By Peter Anthony

09
A precision drafting instrument across an architectural plan

What's the Difference Between an AI Marketing Tool and an AI Marketing Strategy?

#AITools#MarketingStrategy#Execution

By Peter Anthony

06
A private strategy conversation across a monumental stone table

Should I Use AI Marketing Tools Myself, or Hire an Agency?

#AITools#MarketingAgency#BusinessClarity

By Peter Anthony

11
Boston small business owner working through a real brand strategy session.

Yes, AI Will Make Your Boston Firm Sound Like Everyone Else. Here's How Not To Be Everyone Else.

#AIMarketingBoston#AIMarketingforBostonBusinesses#BostonSmallBusinessAI#AIMarketingAgencyBoston

By Peter Anthony

11
A hand lifting one warm-lit page from a table of identical marketing pages

Why Does My AI Marketing Sound Like AI?

#AIMarketing#BrandVoice#AIContentThatDoesntSoundLikeAI#AIMarketingForSmallBusiness

By Peter Anthony

16
Peter Anthony beside an infographic showing ten answers given, nine matched and zero reasons to choose

What Happens When Your Agency Fakes the Truth?

#AgencyMarketing#SourceofTruth#BrandDifferentiation

By Peter Anthony

21
Peter Anthony beside an infographic: 100 things you do well, 10 that matter, 1 difference

What Makes My Business Different When Everyone Sells the Same Thing?

#Differentiation#SmallBusiness#UtahBusiness

By Lindsey Passamonte and Peter Anthony

02

Getting Started

03
A precise executive desk prepared for the day

How Is AI Actually Used in Marketing, Day to Day?

#AIWorkflow#MarketingOperations#Leadership

By Peter Anthony

10
A precise modern grand tourer cockpit in a concrete coastal setting

How Do I Get Started With AI Marketing If I Don't Know Where to Begin?

#GettingStarted#AIStrategy#DecisionMaking

By Peter Anthony

12
One person in warm golden light, singled out of an anonymous crowd

What Is a Customer Avatar, and Why Does AI Need One First?

#CustomerAvatar#IdealClient#AIMarketingForSmallBusiness#MarketingStrategy

By Peter Anthony

13
A business owner before a wall of dim screens, one glowing gold with a clear answer

How Do I Get ChatGPT to Recommend My Business?

#ChatGPTForBusiness#AISearch#GetFoundOnline#AIMarketingForSmallBusiness

By Peter Anthony

14
Peter Anthony pointing, black and white portrait

How Do I Launch an Online Course So People Actually Buy It?

#OnlineCourseLaunch#CourseLaunchPlan#KnowLikeTrust

By Peter Anthony

15
Peter Anthony, teacher and founder of Mindset Marketing Academy, in black and white

What Actually Makes an Online Course Worth Building?

#OnlineCourse#CourseCreation#TeachingOnline

By Peter Anthony

18
Lindsey Passamonte beside an infographic: 42% no market need, 29% ran out of cash, 76% stay anyway

How Do I Know if Anyone Wants What I'm Selling Before I Build It?

#CustomerExperience#SmallBusinessOwner#UtahBusiness

By Lindsey Passamonte and Peter Anthony

20
Lindsey Passamonte beside an infographic: 6 questions, 4 tests, 1 plan

Do I Need a Social Media Strategy, or Just More Posts?

#SocialMediaStrategy#SmallBusinessOwner#UtahBusiness

By Lindsey Passamonte and Peter Anthony

22
Lindsey Passamonte beside an infographic: 5,000 names you know, 250 to start, 1 at a time

Who Should I Market to First?

#CustomerAvatar#MarketingStrategy#SmallBusiness

By Lindsey Passamonte and Peter Anthony

03

Facing The Fear

04
A solitary founder standing above still water on monumental architecture

Am I Already Behind on AI Marketing?

#AIAdoption#BusinessStrategy#Change

By Peter Anthony

08
A founder leading through a corridor of intelligent machines

Will AI Replace My Marketing Team, or My Job?

#FutureofWork#MarketingTeams#Leadership

By Peter Anthony

12
Salt Lake City small business owner working through a real AI marketing strategy session.

You're Behind On AI. Good. That Puts You At The Top Of The Mountain, Staring At Fresh Powder.

#AIMarketingSaltLakeCity#SiliconSlopesAIMarketing#AIMarketingforUtahSmallBusiness#AIMarketingAgencySaltLakeCity

By Peter Anthony

17
Peter Anthony beside an infographic: built it, what it cost, a plan not an opinion

Whose Advice Should I Take About Growing My Business?

#Leadership#Entrepreneurship#UtahBusiness

By Lindsey Passamonte and Peter Anthony

23
Peter Anthony beside an infographic: $900 arrived with, 80% mindset, 20% strategy

Is a Scarcity Mindset Costing My Business Money?

#AbundanceMindset#SmallBusinessOwner#UtahBusiness

By Lindsey Passamonte and Peter Anthony

04

What It Costs

05
Hands making a precise adjustment to a mechanical watch

Will I Actually Be Able to Run AI Marketing Once I Buy It?

#AISkills#Implementation#Accountability

By Peter Anthony

07
A precision watch movement and brass weight on charcoal stone

How Much Does AI Marketing Actually Cost?

#AIMarketingCost#Investment#BusinessGrowth

By Peter Anthony

19
Peter Anthony beside an infographic: close first, then reach, who answers at 9 PM

Should I Fix How I Close Before I Spend More on Marketing?

#SmallBusinessOwner#VoiceAI#MarketingStrategy

By Lindsey Passamonte and Peter Anthony