Who Should I Market to First?

Winning is something you do, not something you are born into.

Success comes from choices made daily. And the first choice in marketing is who you are building for.

Most owners skip it. They post to everyone, which means they post to no one.

Not the whole market. The 250 people you already know, one at a time, with a reason for each.

Jandon said it best after three days in the room with us: "Most of my competitors are talking to the wrong people." This year that mistake is expensive. Every post, email and boosted video aimed at the wrong person costs money that now has to cover rent.

So start smaller, and start with people you can name.

Build your Top 250. You already have the list. Phone contacts, Facebook friends, LinkedIn, past customers, the people at your gym. Most owners have more than 5,000 names across all of it. You only need 250 to start.

Open a sheet called "People I will help" and give it six columns:

A: their name and a link to their profile.

B: why they would want what you offer.

C: what drew you to them.

D: when and how you will reach out.

E: what they said. If it was no, ask why, and write down what you would need to say to get a yes.

F: did they understand it, did it excite them, and will they tell a friend?

Look at Column F after the first 25. If there are more no's than yes's, do not push harder. Change the offer, the product or the packaging. It is not what they want yet.

That sheet teaches you more about your market than any course. It also gives AI something real to work from. Feed it your best customer in your own words and it writes to that person. Feed it nothing and it writes to everyone.

Volume is not power. Aim is.

The owners who build this list do not have bigger budgets. They have a clearer target. Do it daily. Assess, adjust, and do it again tomorrow.

Who is the first name on your Top 250?